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March 17, 2026

How Simple AI Use Cases Are Transforming Marketing for Indian SMEs Artificial intelligence is no longer the exclusive domain of large corporations. Across India, small and medium enterprises with active product lines — from FMCG distributors in Pune to ethnic wear brands in Surat — are deploying AI in targeted, practical ways that are directly improving marketing outcomes. The shift is not about replacing teams or overhauling entire...